|Tuesday, February 13th, 2018
Halifax, Nova Scotia, Canada
Sunny and 24 F
Thanks for being a member at my traffic and conversion sites.
In the spirit of the Winter Olympics, I am going to attempt a hockey analogy. I say attempt because I am not a “hockey” person.
Just admitting that fact may get me deported from Canada. The reality is that I can’t even skate well. Last time I tried, I broke my tail bone and was in pain for months.
My total lack of skill at skating is a good thing for illustrating my point about marketing and online businesses.
Take a moment to close your eyes and envision me stepping onto the ice … in the middle of the Olympic hockey final game. Funny, isn’t it. Kind of like an episode of Mr. Bean, but more violent.
After the game … if I survive … I come off the ice upset because I didn’t score a single goal. I decide to quit my career in hockey.
Probably a good thing for the world of hockey.
Unfortunately, this is how many people trying to earn an online income see their businesses.
They need extra money, so they come online looking for easy riches, but they haven’t even learned to “skate” yet.
In the online world, they are competing against the Olympic athletes of marketing that have spent years, or even decades, learning the craft and perfecting their tools, skills, and relationships.
After a few weeks, or even a few days, when they haven’t made a sale (scored a goal), they give up.
“Does this mean that the system is rigged against the little guy?”
I ask in return, “Is hockey rigged against the beginning player?”
Of course not. You have to be willing to put in the work and develop the skills before you expect to get results.
How long does it take a hockey player to actually get paid for playing the sport? They start as kids and don’t get paid until they go professional as adults. It can easily be 15-20 years.
That doesn’t stop kids from trying. They don’t quit at age 4 because they haven’t made the Olympic team.
You shouldn’t quit your dream of having the freedom an online business can bring.
Luckily, in the world of marketing, it doesn’t take 15 to 20 years of complete devotion and daily practice to make your first dollar.
Focus your energy on learning the core skills and building the key assets it takes to be successful as an online marketer.
The core skills are understanding marketing, motivation, and the business models for building an online business. Can you attract a group of followers, communicate to them in a way that builds trust, and then motivate them to take action to signup or buy your products? Learn those skills.
The core asset you need to build for your business is your audience, or subscriber list. Imagine the best orator in the world standing on the podium ready to give the speech of a lifetime, but no one showed up to listen. You have to have a “Tribe”. The size and devotion of your “Tribe” will be the biggest factor in your income. Build your list.
The reason that most people fail at making money online is because they are looking for the “quick fix” or “miracle program” that will shortcut the process and put them on the Olympic ice without paying their dues.
That’s not how life works.
You can learn from the advice of those who are successful, so you don’t have to reinvent the wheel, but they can’t tell you every step you will take from beginner to expert.
I can’t read a book on hockey and then go play at the Olympics. It takes learning combined with consistent practice.
Don’t give up … just have patience and try to learn and improve each day. This is a journey of many steps.
You can be an Olympian of marketing!
Take ACTION to Supercharge Your Success.