Is it OK to Use Ad Copy From Emails You Receive?

I was asked the question:

Is it OK to use the posted ad copy I see in emails?

The answer is, it depends.

As a rule of thumb, if a program provides sample emails, it is OK to use them, however, I recommend personalizing them to YOUR writing style.

This also goes for autoresponder messages. But remember that each autoresponder message is an opportunity for YOU to promote your BRAND (you!), provide your website, blog, contact information, YouTube channel, and use the signature line to display URLs for YOUR favorite programs, give away free traffic, promo codes, and bonuses so you WANT to customize these.

If a program leader SAYS you can use his ad copy, it is OK. For instance, Jeff Aman tells his subscribers that they can use anything he publishes.

Anything with an explicit copyright notice is a NO, and everything else is implicitly copyrighted. I get it, and understand that not everyone has the skills to create first rate copy in the beginning, but I have personally put HOURS of work into my ads, papers, and books, only to have someone STEAL IT VERBATIM.

As a teacher, I don’t mind if my SUBSCRIBERS paraphrase my work while LEARNING to write ad copy. As a consultant, I will frequently provide SOURCES to my CLIENTS they can model ad copy from.

Done-For-You Promo Emails

https://webcastsource.com/dfypromoemails

Done-For-You Subject Lines

https://www.buildabizonline.com/ar/webcastsource/?aid=7099

Jeff Aman’s Profit Fundamentals Email Follow-up Training

https://webcastsource.com/profitfundamentals/

I have a particular style when I write, so if I reuse or re-purpose content, I usually use paraphrasing skills to make content “my own”. From my experience as a blogger, search engines flag duplicate content so I learned how to adapt and diversify. (If someone else uses my content verbatim, MY search engine ranking goes to ZERO). While not always the case, I post many of my email ads to my blog in hopes of getting some organic traffic from them.

I realize that not everyone is a professional copywriter. Today’s AI tools have substantially improved the “spin/rewriter” technology (the ones I used in the past made it sound like a bad translation of Russian). AI, particularly ChatGPT tools, are plentiful and cheap. For $5-$10, you can get some decent tools (check out 5 Dollar Fridays). I also have plenty of free or low-cost training on ChatGPT and how to create the most effective AI prompts.

ChatGPT Training

https://webcastsource.com/chatgpttraining

https://www.worldprofit.vip/?id=28555&plrofferid=244&lp=1

https://WebcastSource.com/aimktgplaybook

https://llclickpro.com/rjmwpaitools

I used creator.aicashmachine.biz to rewrite one piece of original ad copy. To change it up, I would add “rewrite in business tone” or “humorous tone” or “explain it to a 5 year old” to the ChatGPT prompt. It loses all formatting but by strategically adding line breaks and selective BOLD to highlight emphasis, you can produce some nice copy. I would remove any dollar signs, and run it through SEO. Here is the result.

I am a Lifetime Gold member of Herculist, which allows me to send emails to 358,000 members every day. Today, there are 358,462 members. Additionally, I now have the ability to submit new HercuMail submissions on an hourly basis. To access this feature, simply click the small dropdown menu on the Regular Mailer and select “HercuMail (Hourly)”. These HercuMail submissions are separate from your Regular, Key, and Credit submissions and can be submitted every 55 minutes, up to 24 times daily, without using credits or Keys. It is important to note that this feature is currently being tested and may undergo changes. Only GOLD members have access to this feature. This is another reason why Herculist Lifetime Gold is considered the best value, with a one-time cost of only $49, saving you $150. Click the link to join for free and upgrade today.

AI isn’t perfect, but it does a decent job of making it “yours” while preserving the original author’s work. I would be careful though, because some venues use AI Detectors and may reject your submissions.

Rich Moyer
WebcastSource.com
RichMoyer@WebcastSource.com
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@RichMoyer1953
@RichardMoyer1953