Category Archives: b2b-pages

Surprising Success with Purchased Leads

Purchased Leads: Real People Answering Their Phones and Calling You Back.

I’m not usually a fan of purchased leads.  First, there is usually a problem with purchased leads – being allowed to import them into your autoresponder.   And, my experience in the past is that leads are generally “stale” or the information is bogus.

Well, I agreed to a promo batch of leads from Platinum Synergy, the makers of the Response Magic autoresponder.  I keep getting email messages that xxx leads have signed up today on my lead capture page.  The number varies from day to day, but typically it is around 13-15 new leads.   For one thing, I didn’t KNOW I had a lead capture page with them.  Apparently, when I signed up, they put a landing page coded with my ID into their rotator.
These leads are DOUBLE-OPT-IN leads.  They have provided their first and last name, phone number, email address, city, state, and zipcpode.  So, I started making calls.
In one day, I made 13 calls.  I got 6 answering machines so I left a message.  I got 3 callbacks.
I actually spoke to 7 people.   One was a flat-out, not interested.   The other six not only answered their phones, but they spoke to me on the phone, with calls lasting between 3 and 15 minutes each.   For each person who answered the phone or called me back, they all agreed to allow me to send a followup email outlining what we discussed, and provided information on the programs I felt were the best fit, and, of course, my contact information.

Approach as The Consultant and Not the Salesman

I approached these leads, not as a salesman, but as a consultant (which I have been professionally for over 15 years).  I let them tell ME what they might be interested in doing, and in all but two cases, I was able to make a recommendation for them to review the WorldProfit program, and I would follow up with them in a day or so.
The two cases in which I felt WorldProfit was not a good fit:
  • One had an established business for 27 years but did not do any email marketing.  I recommended 1) MLMROD for leads, 2) TrafficWave as an autoresponder, and 3) WomVegas for local, Word Of Mouth advertising.
  • The other prospect had forked over $100 for a program that left her high and dry.  Wearing the consultant hat, I offered to take a look at the program to figure out what they were trying to do, and I uncovered a key piece of information: the company claims they have sent her information via email, but the prospect was using Yahoo mail.  I have experienced so many bounces as a system admin from Yahoo, and was able to guide that prospect into changing over to Gmail.  I did not get a sale, but I did get a “customer for life”.
So, out of 13 calls, I did not get a conversion TODAY, but I did get SIX prospects who will take my NEXT call, and I feel they will convert sooner or later.  Not only did I build my list today, but I gained the trust of these prospects WILL become future customers.

Consultative Selling is Relationship Building

THIS is CONSULTATIVE SELLING!   It is conducted in a business-like professional manner.  These prospects WILL eventually become CUSTOMERS because they were treated with respect, they were asked about THEIR INTERESTS, recommendations were given but they were not pressed for the sale until they had an opportunity to review the proposal, and even get a demo before making a buying decision.   This is what is meant by CUSTOMER CULTIVATION.  In my experience, these prospects will become not only CUSTOMERS, but REPEAT CUSTOMERS because THERE IS A RELATIONSHIP FORMING THAT WILL BE NURTURED AND EXPANDED with every contact.
Now, let’s review:
  • These leads were called personally.  Contact was not made by a recording or impersonal autoresponder.
  • These leads were treated with respect
  • Personal information about ME was offered freely and honestly.
  • Personal stories and anecdotes were shared that showed that I understood the position they were in and have had similar situations myself.
  • The interview was conducted in a professional manner, and considered the prospect’s wants and needs.
  • Recommendations were made, but the prospect was given the opportunity to review the proposal without the high pressure sales pitch.
  • A follow-up email was sent, outlining what was discussed, information about the proposal, contact information, and a tentative date for future contact on this topic.
  • At the end of this interview, both parties left with a mutual trust and were open to future contact.
Let’s see your autoresponder do THIS!

Goal: Customers For Life

Did I get the sale?  Not yet, but I would bet that a high percentage of these people will BECOME customers, or even better, CUSTOMERS FOR LIFE.
You do not build lasting relationships with guerrilla marketing and brute force sales tactics.
Rich Moyer

 

MyAdvertisingPays – Make Money Now

I found an “advertising platform”, with a $500 investment, I am making $10 per day.  That’s right – $3600 per year for a $500 investment.

The program is MAPS – MyAdvertisingPays.

Here is a quick 10 minute video tour.

 

How I Got Started

It was unbelievably simple:

  • I Signed up HERE, and upgraded for $24.99 per year to BASIC level
  • I invested in a few “Credit Packs”
  • I set up my text ads (I have several)
  • I click 10 ads per day – You must do this to qualify for revenue sharing (the income piece)
  • I apply my credits from surfing ad to my ads
  • I set it up to purchase more credit packs whenever I have enough in earnings to purchase a new credit pack
  • For every credit pack purchased, I applied the credits to my ads

I chose to purchase 1 credit pack initially, but when I saw that the one credit pack was making earnings, I purchased 10 more, so my total out of pocket expense for credit packs and membership was $578

CAUTION – UNDER NO CIRCUMSTANCES SHOULD YOU EMPTY OUT YOUR 401K OR COLLEGE FUND TO INVEST HERE!

Other Unexpected Benefits

Not only a great income program,  but look at the effectiveness of advertising. CTR’s from 5.88% to 9.09%  Not so shabby

 
Impressions/Clicks CTR
22/229

6/262

21/13

380/28

1022/85

1883/148

      9.09%

8.78%

5.88%

7.37%

8.32%

7.86%

 

Tools

There is a free MAPS calculator you can download.  Not bad – allows you to project your income. While it is not an official tool, and is wrapped in a ton of disclaimers, you can get an idea of how this might benefit you.

Program Add-Ons

Unfortunately, when I signed up, I got sucked into also subscribing to Power Lead System for $30 per month. While the custom pages created are nice, I have tons of squeeze page programs and do not need another.  But, for a program where you can sign up for free to get started and make $10 per day residual income, I figured I will hang on to it.

Referrals substantially help your income because you get commission of all the credit packs and paid advertising they buy.  Research has proven that leads from Pennies for Profits are very responsive and are showing great CTR’s when those leads are exposed to MAPS and also XLN/4Corners.  P4P is $30 per month, and you get 100 Network Marketing/MLM targeted leads per DAY.  You can download your leads and load them into an autoresponder if you take the risk of them not doing a second opt-in.  I just mail them using the built-in mailer every couple days.

 

Rich Moyer

Tips for blog and other non-fiction writers.

by Dr. Jeffrey Lant

Do you have a need to write non-fiction articles for your blog, newsletter, or other purpose? Then you’ll find this article timely, apt, and practical. I am going to share some tips which have stood me in good stead… and should be most helpful for you.

My writing credentials.

I have been a published author now for nearly 60 years; my first non-fiction article appeared in the Downers Grove (Illinois) Reporter and was a look at the neighborhood through the eyes of a five year old. Since then, I have written 18 books and thousands of articles on a wide range of subjects. I also have taught expository writing at several colleges and universities, including Harvard. In the last year I have written over 200 non-fiction articles of about 1,500 words each. You could say, and you’d be right, that scribbling is in my veins.

1) Have a writing place, a room or even just a desk that’s used only for your writing.

Have you got a place now that’s dedicated to your writing and to nothing else? Probably not… and that’s your first problem. All serious writers (and by that I mean writers who are dedicated, productive and focused) know the importance of a room all their own, a room where the rest of the world is cordially not invited. In this space — sacrosanct to your craft — there is NOTHING else going on but what helps you write. These days that means a computer with at least a 36″ screen. The older you (and your eyes) are, the more you’ll appreciate the screen size.

Make it clear to all the world that they are not to touch, ever, a single thing in this space. ALL writers have idiosyncratic organizational systems. Whatever is yours must be for you and you alone.

2) Have standard reference books easily at hand.

Good writers have a good working library containing appropriate reference books. For instance, I have standard dictionaries in English, French, Spanish, Italian, and German. I use them daily… and so must you. Good writers are expert are finding just the word they need… the dictionaries ensure they get it.

Note: Some, presumably younger, readers will argue that everything they need is available online. It may be a function of my age and habits, but I like the old paper dictionaries and other reference books. That may make me an anachronism… but a happy and productive one.

3) Set up a filing system.

You should have files for articles and books you intend to write. These files should contain ideas and research findings. Do not be casual or disorganized about these things; losing them could set you back days or weeks and is sure, at the very least, to leave you in a nasty temper.

You also need files for all the articles you have written. Such files will contain your notes and research data and a copy of the final article, as well as any fan letters you received (yes, you’ll get them) and other pertinent correspondence.

4) Have a handy place for all your writing supplies.

Writers need lots of supplies, including reams of paper, fax supplies, etc. You’ll need good pens, too, for editing. What you write online should always be printed out when it’s time to review what you’ve written.

5) Select your writing time and strictly adhere to it.

Seasoned writers are methodical writers. They set the exact time they intend to write, starting and concluding, and then proceed accordingly. In his must- read autobiography prolific Victorian novelist Anthony Trollope made it clear when he wrote and what he aimed to produce (250 words the quarter hour). He set the objective and then made sure he achieved it by being in his writing place at the set time… and focusing exclusively on his craft and output at that time.

6) Never take phone calls or other interruptions during your writing time.

Non-writers do not understand writers and our often curious ways; no, they never have and never will. That’s why they think of telephoning or even showing up during your essential writing time. Such people must be politely but firmly told that you never answer calls, etc. or attend to any other interrupting thing during that scheduled period. Life’s little interruptions are severely detrimental to what we must do, and we must be strict about controlling their access.

5) Write daily.

There isn’t a day that goes by, not Christmas, Thanksgiving or the 4th of July, that I don’t write. Thus, by adhering to a strict schedule, I produce about 325,000 publishable words each year. What’s important, however, is not the quantity of words produced but their consistent quality… and the fact that not a single day ends until the quota for that day is finished.

I live in an academic community where there are lots of experienced and even more aspiring writers. When one identifies himself to me, I always ask what he’s working on now, when he expects to finish it and when he finished his last writing project. The answers provide irrefutable proof as to whether the person in question is a writer… or merely a dreamer. Writers write… more importantly writers write daily.

6) Learn to use the search engines.

As a prolific writer, I spent in earlier years a great deal of time in libraries garnering necessary information. Nowadays, with up-to-the-minute data available online at your finger tips, I hardly ever set foot in such an archaic place. The key here is knowing how to use search engines, the “card catalogs” of the Web. Here are some tips:

a) never limit your search to a single search engine. Different search engines can and do produce different results.

b) never restrict yourself to one search term. Brainstorm different search queries; they will produce different results.

c) Print the data and documents you discover as soon as you find them. What you find today may not be there when you return.

d) Do your search engine researching during time you are not writing. Searching is not only necessary; it is actually fun and relaxing.

7) Set up a blog where you can showcase your work.

If you have a blog, use it. If you don’t, set one up at once as a useful place to showcase your work.

A blog gives you, unlike all previous writers, the opportunity to tell the world who you are and show them what you can produce. It should be well-written, simply but eye-catchingly presented, and always timely.

Last Words

Writers are special people; we have a privilege that most of the world can only imagine: the need, the obligation, the absolutely necessary task of seeking truth, contemplating what we find, then writing about it in the clearest, most honest way we can. In the process we touch people’s lives, inform them, change them, improve them. There is absolutely nothing more essential and more rewarding than that.

Now, with this article in hand, you are ready to perfect yourself as a writer and the process that produces just the words you want, just when you want them; for that is the last of today’s advice.To set a deadline for all your writing tasks… and stay focused so you achieve it…

… Which is what I have just done… finishing today’s article on time and the right length, too. In a few minutes it will be posted online, the next step to helping it wend its way to you. Thus we lucky scribblers change the world, one word, one article, one reader after another… people who make a difference every day and gladly so.

About the Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Dr. Lant is also the author of 18-best selling business books and several blogs. Republished with author’s permission by Richard Moyer http://WebcastSource.com.