ForwardBlogging Your Way to Profits: Why Blog?Studies have shown that the MOST EFFECTIVE way to get your message to get people interested in your products and services is through a mix of “authority blogs”, email marketing, social media marketing, article directory marketing, and many other creative ways to get “prospects”, get them to understand your offers, and getting them to sign up for your list. Once on your list, you then slowly educate them and gain their trust through drip messages, provide incentives and bonus offerings, and convert them to “CUSTOMERS”. Blogging Your Way to Profits gives you some ideas and will help you get started.
Contents of Blogging Your Way to Profits
- 5 Common Types Of Business Blogs
- 4 Differences Between Websites And A Blog
- Blog Making Money – Can You Do It
- 3 Blog Writing Tips
- Blog Ethics
- Oh me, oh my! My writer’s well has sure run dry. Now what? Suggestions for outsmarting writer’s block. By: Jeffrey Lant
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Blogging Your Way to Profits Chapter 1
5 Common Types Of Business Blogs
A blog is a site that a person can use as a live journal or to promote a business. When you are promoting a business however, you will need to do a lot of research on the topic before beginning. If you are new to blogging, as a business or just want to get the word out on a certain business, you need to know the more common business topics. This can provide you with a starting point. There are five most common businesses that use blogs to promote their business.
1. Specialty Blogs This type of business blog is usually written by two more contributes with a common interest. It is a great way for you to build an online community with people that share your interests and ideas. This type of blog can include such things like weight loss, how to stay healthy, or even golf topics among others. The possibilities are endless.
2. Feature Blogs In this type of blog you will be advertising creative types of businesses. These creative topics can include, but are not limited to, topics on sewing, crafting, computer programming and digital photography as well as many others. The possibilities for this type of business blog are endless. In this type of business blog you have the opportunity to show various pictures, video clips, and even sewing projects that you have been working on among others. This is one type of business blog that you will need to be creative one. The more creative you are the more visitors you will get.
3. Industry Blogs This blog focuses on a more narrow type of industry and usually is made by industries that sell their products to other businesses. It usually consists of a variety of different topics including trade shows, new lines of product, and materials among others. This is a little more difficult of a blog to create. It will take a lot of careful research and you will need to know a lot of information on the industry you are creating your blog on.
4. Tourist Blogs Of all the business blogs so far this is about the easiest and the most fun to create. You can write on certain tourist areas of interest and include pictures of the area. You can add tourist attractions famous to the area along with the climate and travel information just to name a few.
5. Consulting blogs Usually consulting blogs are run by one person offering their opinion, and advice on a certain topic. This is a great way to develop an online community in a topic that interests you. No matter what business you wish to create or may already belong to, blogging is a great way to advertise.
Reprinted with Permission
Richard Moyer is the Owner of http://WebcastSource.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Rapid Content Wizard
Blogging Your Way to Profits Chapter 2
4 Differences Between Websites And A Blog
Blogs are sites where a person can put a shared journal or a businesses can even promote their website. There have been a lot of questions out there lately of how a blog works and how they are different from other website. There are usually 4 basic differences that make a Blog unique from a website.
1. Posts Posts are said to be the core function of any blog. It is the building blocks of the blog and it is what holds the blog together. The posting on the blog is most generally done by the blog owner and is usually on a variety of different topics. Also another distinct difference between a blog and a website is on the blog the postings will appear in chronological order. With a website you do not have to post. It is just a basic site where a person may go to obtain information on a certain product or idea.
2. Comments On a blog visitors are allowed to leave comments, if you the owner authorize it, on your posts. It is also a good way for a reader of your blog and you to communicate. The comment section of your blog also helps drive visitors to your site. The comment section is a very important component of any blog. With a website you do not have to have a comment section.
3. Categories The category section of your blog is basically where the information from the posts or posted content is organized. It keeps your site looking neat and well formatted. It also prevents your blog from looking overcrowded. For bigger Blogs the categories can be organized by month or even topic. There is also usually a search feature that assists the reader to find information on a certain topic quickly. Usually the blog has software that automatically places your posts into various categories.
4. Subscriptions This is a very important aspect when you want to learn how a Blog works. The subscription features allows readers to become a member of the blog and once they become a member of the blog they can be notified when new information is placed on a blog. This is a great reason to create a blog as it allows you to create an online community on a certain topic. Some blog sites are now implementing a news letter feature which allows a person to read your information without even having to sign into the site. As you can see there are some big differences between a blog and a website. The more differences you understand the more you will understand Blogging. A Blog can be a fun and exciting way to meet new people while sharing your ideas, if they are understood correctly.
Reprinted with Permission Richard Moyer is the Owner of http://WebcastSource.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Info Cash
Blogging Your Way to Profits Chapter 3
Blog Making Money – Can You Do It
A blog making money is a blog that is generally successful. While this isn’t the focal point of many blogs, for some, it?s a nice addition to their income and for the more successful, their only source of income and one that allows them a well enough lifestyle.
For the most part, making money off blogs is a mystery to many people ? it doesn’t have to stay that way. Read on and you may discover another way for you to make money. Before anything else, you need to be able to write fairly consistently and at a steady pace. Three or four entries a week doesn’t seem like much at the start, but after a while it can wear even the most devoted writers down. It?s just like any job ? sometimes you get bored with it and you step out for a day or two, but the Internet is a far more demanding ruler than many bosses. Plus nothing feels better than knowing you have a blog making money.
When you have a solid and devoted following, you can afford to miss one or two days or even weeks. Some sites even go a month without updating, but at the very start, you need to be able to stick to it like white on rice. For those who open blogs based on products, you?re in luck ? you can probably get on the affiliate bandwagon and make some money that way. Now, how does that work?
It?s fairly simple. Being an affiliate to a website basically means that you?re advertising them on your website, either by having content related to the main website and linking to them or by showing their ads on your site. Payment isn?t like it is in other media industries though. The Internet?s just a different field than television, one that requires a different payment method.
Generally, the setup is a pay-per-blank, wherein the blank is something that changes from group to group when it comes to blog making money. Most people go for the pay per click variant, which means exactly what it suggest ? payment only occurs once a viewer on your site clicks the link to their site. Another popular variant, one mostly for merchandise sites such as Amazon, is the pay-per-purchase variant. A user needs to do more than simply browse through the numerous items available ? they actually have to purchase something.
Payment for advertising for blog making money varies from group to group. Luckily the internet and thus, the people you can meet in it is so wide that you?ll probably find someone or a group that wants to advertise or have you as an affiliate. Build a good site and the money will come. Probably.
The internet and blogging aren’t some magic words that you can use to instantly get ahead in the rat race. It just doesn’t work that way. You still have to work hard and make a site that advertisers would actually be interested in, that can give real traffic to those who would make you an affiliate site. Work hard, put in the leg work and yours might be a blog making money.
Reprinted with Permission Richard Moyer is the Owner of http://WebcastSource.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Blog Cash
Blogging Your Way to Profits Chapter 4
3 Blog Writing Tips
Blogs are a great way for anyone to get their ideas across to others and a great way for businesses to do some free advertising. Creating a great blog is an excellent way to drive more traffic to your site. When building your site there certain tips a person should pay attention to when they are writing their blog.
1. Write When you are writing your blog write it with your reader in mind. When a reader is looking for information that may pertain to your idea they want the information in a way that they can both read and understand easily.
2. Valuable and Worthwhile With everyone busy life no one has time to waste to look at a boring site. If you cannot think of anything creative to talk about, then try to do interview, or even a book. Anything will do as long as you are not posting useless content.
3. Proofread It is grave importance that you proofread your material before you push that post button. Once you push that post button that is it the error is out there and there is no way back. Respect your reader and keep your site free of errors and easy to read.
4. Short and Simple Keep your postings as short and simple as possible because its human nature that people are scanners. You will need to make your point quickly otherwise risking losing your reader completely.
5. Lively Write to your readers like you would talk to your friend or family member. The more lively your posts, the more snagged your readers will become. Make it seem like you are talking directly to them and only them. But be sure to make your point quickly
6. Links Use links as often as you can. This will help you create credibility and help establish you to the reader as an expert on the subject. You can also create a network by linking to other similar blogs. The other bloggers will clearly thank you.
7. Keywords Use your keywords as often as you can it will allow you to stay on task and the search engines will love it. The more keywords you use the higher your rankings on the search engine your blog will appear.
8. Write Clear You need to write your blogs in a way that the average person can understand. Do not ever try to put more than one idea in a sentence this will confuse your readers. Make sure you use your commas as often as possible
9. Headline Make sure your headline is easy to understand and should have keywords relating to your blog in it. If you follow these simple steps, you will have a great written blog in no time with a lot of readers.
Reprinted with Permission Richard Moyer is the Owner of http://WebcastSource.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Blogging To The Bank 3.0
Blogging Your Way to Profits Chapter 5
Blog Ethics
Creating a blog is a great way for anyone to share their life experiences and even advertise their business. To date there are no actual code of ethics developed for bloggers to follow but there are three common sense ethic codes that anyone should follow while they are running their blog posts. These are the code of ethics that will prove you as a trustworthy blog owner.
1. Fair and Honest: You need to be fair and honest to your followers. You need to make sure all the information you provide is honest without adding any false information. When you are providing facts you need to make them distinct, true, and easy to follow. Do not attempt to distort your facts, visitors can read this right away and as a result, you will lose visitors. If you happen to provide any information, in your site that may appear to be false; you need to provide your reader with factual information to back up your statement. If you are adding pictures to your blog add captions underneath to explain to the reader about the picture. Fair and Honest are two of the most important components of the bloggers code of ethics.
2. Harm of others: When you are creating a blog topic on a very controversial issue avoid using any ones names or places. This will protect you from any lawsuits and also from hurting visitors? feelings. A good motto for this code of ethic would be, say to others what you would want them to say about you. You also need to be sure that you protect a person?s privacy. Invading a person?s privacy is rude as well as intrusive. If you do not want someone doing it to you then do not do it to others. A great way to avoid violating this blog code of ethic is to avoid using names or places if it all possible. If it is unavoidable try to use as much damage control as possible.
3. Be Accountable: You need to accept the consequences that may come with your blog. If you have made a mistake in any of your postings admit it right away, do not try to avoid it. Everyone makes mistakes and if you own up to yours you will be more respected in the readers eyes. If someone happens to question your information on your blog open up a discussion with the person. Try to see why they feel the way they do and if they prove to be right, apologize to the person and admit that yes you are right I did make a mistake. If you are not accountable for your blog you will be in violation of the blog code of ethics and as a result, you will lose followers. All of these blog codes of ethics are common sense but also the most neglected parts of Blogging. Following a basic code of ethics will enable you to be trustworthy blogger to your visitors.
Reprinted with Permission Richard Moyer is the Owner of http://WebcastSource.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Check out Blueprint X Money Formula
Blogging Your Way to Profits Chapter 6
Now a Special Article by Dr. Jeffrey Lant
Oh me, oh my! My writer’s well has sure run dry.
Now what? Suggestions for out smarting writer’s block.
Author’s program note. Sooner or later EVERY writer will face the ordeal of the blank page and come up with — nothing! At such a moment, you may well fall victim to malaise, running the spectrum from anxious to suicidal. The longer the seizure lasts, the worst these reactions will be, until one completely miserable day you reckon you can never write another word again… and this can bring on not only sadness but a kind of death from which, like the real thing, there is no escape. To help you through this situation when it inevitably occurs, I am going to pack this article with one practical suggestion after another. You may not need them now; may not need them for a decade. But keep this article readily at hand for when you do.
First suggestion. Use a special song to raise your mood and get you moving. Have a song easily available that makes you want to surge. I have a list of favorites, all selected for their proven ability to lift my spirits and put me in the mood to give something to humanity, something like the project I’m currently writing. “Maniac” from the 2001 film “Flashdance” featuring Michael Sembello always works. I indulge myself, acting kid crazy as everything conduces to get you…. your brain…. and your prose flowing again. You’ll find this song in any search engine… turn it on, let yourself go, until you feel the unstoppable energy that this kind of insistent music delivers.
Second suggestion. The minute you get nervous, frustrated, flustered, hot under the collar, STOP and STOP at once. The worst thing you can do is force yourself to write. Not only will the quality of what you’re writing be tainted, but you’ll hurt yourself and begin to think the writing game is not worth the candle, the worst possible conclusion. This particular advice can be very difficult to follow. After all, you’ve been productive before and aim to be productive again just as soon as possible. Surely, if you force yourself to write you can push the blockage to one side and flow, right? Instead, sit down at your writing desk, write as much as you can that flows naturally. Stop when the flow ceases… … even if you’ve only managed to write a single word. Pushing yourself during a block never works positively and can easily affect your self-esteem and self-confidence when the push doesn’t work.
Third Suggestion. Keep your regular writing hours, even if you cannot write your name on the page just now. Good habits are the key to good, constant, always flowing writing. Thus, it is important during drought days to do the precise things you did during the fat days. What you produce may not be substantial — yet. But even if you find yourself in the position of Oscar Wilde (“in the morning I put in a comma; in the afternoon I took it out again.”) that won’t matter. Why? Because the most productive writers are like Pavlov’s dogs… trained to write whilst in your sanctified writer’s place.
Fourth Suggestion. Still stalled? Do this! First of all, notice I use the word “stalled” to describe your current unproductive situation. It is a word that implies you were moving and the problem being solved you will regain your accustomed outcome… and peace of mind. Thus, when stalled do this… Take a walk around the park (if you’re lucky enough like me to have one right out the front door, so much the better). Find yourself a shaded bench where the view is congenial. Take out the pad and paper every writer must always carry; select an object and — describe it, fully, completely, without leaving anything out of your description… writing not only factually but with as much lyric beauty as you can draw from the “dry” well at the moment. The simple task of describing the flower bed at your feet starts the productive juices flowing… even if you’re able, just now, to write only a single word (tree) with just one adjective (green). The thousand mile journey starts with the single step; yours starts with a single word… and any word will do.
Fifth Suggestion. Copy a page of another’s prose… to get you moving. Nothing happening so far to get your stalled skills working productively again? No worries! Take a passage from a favorite book or article, open a file and enter this text. As you do, engaging brain and nimble fingers, you’re performing a function all prose writers regularly do, in my case almost daily, that is entering reference material. When you’ve finished so entering a block of text, go on and comment on what you’ve entered. What was good about the passage entered, what was bad, what inspired, what underwhelmed? In just a minute or two, you’re writing… perhaps not yet up to your usual level. But what of that? Your creative faculties are working; your imagination is working, your fingers are working… and soon the flow of new ideas, new insights, new observations and new perceptions will be working, perhaps even better than before.
Sixth Suggestion. Read from your own prose. Far too many writers fail to read their prose aloud. This is bad for several reasons, including to make sure all sentences are balanced, harmonious, with every word the right word. Merely reading your prose cannot deliver the optimum result; reading aloud can. Thus, pick up the first page of anything you’ve written, not necessarily lately either. When you’ve finished reciting this page, sit down at your computer and write a second page to accompany what you’ve already written and read. Again, by positively positioning yourself and doing your usual tasks, you ease back into your stride and the production and presentation of the right words in the right order. And if none of this works?
Seventh Suggestion. Close, relax, start again tomorrow. With the best will in the world and the diligent adherence to these recommendations, your block may not end in a day, a week or even a month. Thus must you continue to implement these suggestions even when they may not be immediately helpful. Therefore, begin each writing day as you always have, at your usual time, and with your usual matutinal rites. Do not skip a single one. Similarly eat at the usual times; run your usual errands in the usual way. And above all, close your shop at the usual time with the usual activities, such as preparing reference materials for next day usage. Never stay up late forcing yourself every step of the way; that may well have been a contributing factor to the blockage in the first place.
Guaranteed results. Follow these steps, and I guarantee your days of obstacles, impediments, blocks and absolutely no progress will be history soon enough. Moreover, because you have experienced what is often a terrifying situation, you are better prepared to see it coming and take immediate action to overcome it. Once you do, dance the “Maniac” gyrations for yourself. They’ll put you in just the right frame of mind to produce that Niagara of high energy language, the kind your readers are thrilled you never stop writing and always produce so predictably and so well.
Republished with author’s permission by Richard Moyer http://WebcastSource.com. Check out Easy Video Suite
About the Author Dr. Jeffrey Lant
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today.
About Rich Moyer
Rich Moyer had a long an successful career with a Fortune 50 company. He retired after 32 years, as Senior Member of Technical Staff, the highest technical title in the company, topping his 24 years in IT. He attended Ursinus College, and graduated Summa Cum Laude from Cabrini College with a BA in Organizational Management. Rich, as an IT professional holds certifications in IT Systems Management, IT Systems Engineering, Network Engineering, IT Systems Programming, IT Systems Design, ISO9002 Auditing, and Business Process Engineering. He also has targeted IT certifications from Xerox, AT&T Bell Labs, NCR/Comten, IBM, Amdahl, and Digital Equipment.
Concurrent with his “day jobs”, Rich formed a Real Estate investment company, a Property Management company, a Small Business and IT consulting company, and helped many small businesses and real estate investors get their businesses started.
After retirement, Rich worked as a independent Sarbanes-Oxley IT and Financial auditor. He spent six years as an Executive Professional Services Consultant saving his clients literally millions of dollars by optimizing their managed print environments.
He continued to operate his Small Business and IT Consulting practice through 2012, when he announced his retirement for the third time. Rich now blogs, builds websites, and dabbles in Internet Marketing. His favorite work activity is selling advertising and promoting local businesses as WomTown Promoter for four cities (WOM stands for Word of Mouth Advertising).
Articles are Republished with author’s permission by Richard Moyer http://WebcastSource.com.
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Contact Us
Rich Moyer has had a Small Business and Consulting Practice since 1998 (doing business under various names, the most recent being Spaho Consulting). He is now retired and has CLOSED that practice, but seeing his bio and history, there is no doubt that he has touched some area of your business interest. He now does CONSULTING FOR FREE – mentoring if you will, which is just PAYING IT FORWARD for those who have taken the time and effort to be HIS MENTORS. To contact Rich Moyer
Email: richard.moyer.1953@gmail.com
Skype: richard.moyer.1953
Phone: 484-902-8819 M-F 8am-5pm Eastern (USA)
