I can never remember the “macros” to use on WebcastSource in email that automatically substitute the members’s first name or lastname.[br][br]
So, here we see what it looks like before the substitution is made.[br][br]
[[firstname]] = Prospect’s Firstname [br][br]
[[lastname]] = Prospect’s Lastname [br][br]
Studies show that adding personalization increases open rates when used in the subject line, and clickthrough rates when in the body of the message (not only in the salutation line, but also throughout the body of the message.[br][br]
Rich Moyer
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